Sunday, November 16, 2014

MRIS Coming Soon Listings. Want them?

A year and a half after launching my service, which now has over 4,000 agents in the DC area as members, the 400 pound gorilla just decided to get into the game. 
Yes, MRIS Coming Soon status will be starting up on Tuesday Nov 18. The chairman of MRIS maintained in a Intro video that this was information not to be syndicated to third parties, or broker "IDX" sites like FranklyMLS. Yet, he also said we could share it with our clients. Confused? Me too. I asked for clarification. It had to be vetted through legal and compliance to clarify. Is it only for agents or our clients? 

Ultimately we CAN share it with our clients. They just make it really hard and won't deliver the data on a silver platter, ala a RETS feed. But since the Realtors at Frankly Realtors have eye balls, we can look at this information and share it with our clients. How exactly will/must that be done, is unclear. Can we only call clients with this info? How about text them? God forbid email it or display it on the Web. 

Regardless, if you want to know about MRIS Coming Soon Listings, you have come to the right place. Sign up today on and let us know what you want to know about. 

Frank LLosa
Principal broker Frankly Realtors 
Fairfax, VA, MD, DC 

Friday, October 31, 2014

Buyer Agent Reviews Are Back! Kinda!

Now when a Frankly buyer agent visits a property, they will add that information into FranklyMLS and a yellow bar will show up on the top of the listing. That way if you look at a listing and want to get an alternative perspective, you just email us and you can talk directly with the BUYER agent that visited the property.

Was it near a highway? Were the listing agent's photos accurate or misleading?

Maybe the buyer agent took 50-100 photos, or a walking video, of their own of the property, giving you a real view of what it looks like without the professional photography.

Let me know if you want more stuff like this.


Wednesday, August 14, 2013

Predict Bidding War Situations. The New Fire Symbol!

With all the bidding wars going on, wouldn't it be nice to know when a listing might be more likely to have a bidding war situation?

See an example with a search in Arlington Virginia homes for sale.

Well now, we will show a    symbol when there is a listing that meets the following criteria

1) The homes is under 7 Days On Market
2) The listing agent has a selling track record of getting the seller over 100% of list price on at least HALF of their listings... that sell in 7 days.

The #2 is a little tricky, so I will explain it another way. The flame is just looking at the agent's track record when their listings sell in under 7 days. So they might have 100 listings and only 3 sell in under 7 days. Meaning only a 3% chance of a bidding war. And if 2 of those 3 (over 50%) sell for over list, there WILL be a flame symbol.

So the flame represents IF (a big IF) this home were to sell in under 7 days, it has over a 50% chance of selling for over list price based on the agent's track record.

I am open to suggestions for adjusting this metric, but for now I kept it simple. 

What do you think? Leave your comments.
Also the FPP (Frankly Price Predictor) will have an adjustment shortly for homes likely to go over list.


Friday, May 24, 2013 Cell Mode Tutorial (VIDEO)

The cell mode is becoming more and more popular, so here is an updated how to video.

Also, now you can login and retrieve your saved searches from the cell mode. Some people even use the cell mode at to do their main desktop searches because it is so fast and simple.

A couple of tips: The less info you put the better. If looking for a specific home try just 2 variables:
1) the street #
2) the zipcode or street name

Don't put in stuff like "St." or extra small words. Just try two. Soon you will be able to favorite individual listings from the cell mode too.

Written by Frank

Thursday, May 23, 2013

iPhone & Android Cell Users, add a Shortcut to your Home Screen

Attn cell/tablet users. I'm working on making your site experience better. Maybe an APP, but who needs another app if you can just add a bookmark on your home screen which is essentially the same thing (on my site).

For iPhone watch the video below or follow these steps:
1) Go to
2) Press the  [>]  button at the bottom
3) Select "Add to Home Screen"

For Android, watch the video below or take these steps.
1) go to
2) Save page as a bookmark ("add bookmark" from menu at bottom of phone)
3) GO back into bookmarks, and HOLD the screen over the bookmarked page
4) Select "add shortcut to Home"

If you prefer the main page, you can also make a shortcut icon for that. You can even make an icon AFTER you conduct a search, so you are 1 button away from seeing the results page and all homes in the search you want.
Hope this helps!

Friday, December 28, 2012

Now showing "just" 2012 SOLD MLS data

Previously we had an option for showing details for solds listings after 2005 and 2010. We now let you pull up just sold data after 2011 (which would include 2012) and 2012+.

Thanks to Megan for this suggestion.

Frank p.s. We also have buyer agent commissions being shown, more on that soon!

Monday, October 8, 2012

Verify Cell Coverage!

I will admit when I get an idea from another place. And it was so obvious. Lani Rosales from Agent Genius did a blog post about a new service that will use an app on millions of people's phones to independently show you cell coverage for any home address. Brilliant.

She found a service called Open Signal that does this and wrote about it in this blog post. She challenged all large and small home search sites to see who would incorporate it first.

I was on it.

But it first required a "key" from the company.

So I did the next best thing while waiting for that key. I now made it so in one click you can verify the coverage of ATT. The address is already built into the link, just send it off. Just like you love the Verify Schools link (certain counties).

Soon this dynamic link will work for Verizon, Tmobile and Sprint. For now they are simply links that require you to re-enter the address. I couldn't do it immediately since I am about to head out on a 20 mile run, a new record for me (sorry too much info??).

So what do you think?

To those that say "if it ain't broke, don't fix it", sorry I made the site a tad better today.


Thursday, August 30, 2012

New Design, Need your help & Feedback

Ok, so after a year of effort we have launched the new design.  (not to be confused with the database crash bugs and glitches recently occurring)

The reviews are mixed. Some hate it because it doesn't work perfectly for them, while it might work perfectly for others. The problem is we are trying to do so much, and are such bleeding edge with this stuff that we can't test it out on all 10,000 variations of browser sizes, types, version, Mac or PC.

So we need your help. Tell us what you like and what you don't like. We can tweak it so it will work on more browsers.

Just so you know, here is the goal.

a) Old way. After doing a spreadsheet search one would mouseover a MLS# to see the 4 inch preview image. The images were preloaded so it would be screaming fast. Ie, the image would appear in under .1 seconds after mousing over the MLS#.

b) New way Attempt #1: A mouseover of the MLS# would show the LARGE image as the default. 4x larger. We also preloaded these images so they would be instant, but it crashed many computers since thefilze sizes were so big. 100 results x Large images = too much for some.

c) New way Attempt #2: Instead of preloading the default image, we call them up after you mouseover. The upside is it doesn't crash some of your computers. The downside is the .1 second reaction time jumps to .5 seconds or even 1 second, which is too slow for us instant gratitude people.

d) Proposed new way: Stick to the preloaded middle size images, but keeping the new pop up for the other benefits (see below). You can see the larger main image (after doing another rollover) 1 second after the instant middle size image.

a) This custom pop up software (after 6 programmers failed to achieve this) is more interactive. It lets the user see all 10-30 more photos, all in the huge size, all from within the pop up. No need to go to the full listing page. A huge time saver (eventually once the bugs are gone)

GOAL #3 Coming soon: See ALL DATA in POP UP
a) Now it will also let you see the remarks and address and price like before. But soon it will show most of the same data available in the Full listing. Tax assessment, former price, #bdr, etc. REALLY saving time.

So keep emailing me your thoughts. Be kind. Jerks will be told to go elsewhere. Send screen shots if something looks funky and if I only hear from the negative nellies, those that like it might lose out.

Other fixes: Login was being hidden based on your browser width. That has been fixed.


p.s. Please leave a comment about your thoughts (consider reading the other comments too). And use a name other than Anonymous. Heck use a fake name. It makes it easier to reply to a different name. Also try and include your computer type and monitor type.

Tuesday, January 31, 2012

New "Open House" search

Now you can add the phrase "Open House" (with quotes) to any area to see all upcoming registered open houses (this is only of the agent checke a box for an upcoming open. It will NOT look for lazy agents that just put "Open Sun" in the remarks.)

Vienna "Open House"
22101 "Open House"
"Open House" Lake Barcroft

An hour after the open house ends, the search should no longer show that OH. Note that most agents place OHs midweek.




Thank you,

Frank LLosa,  J.D.
Broker  Better Technology, Better Agents.
Gtalk/IM: fllosa


Sunday, October 30, 2011

School Boundary Zones Now for Arlington, Fairfax, DC

Now after a search, to the right of the map you will see an option to show School Boundary Zones, also know as School Attendance Zones.

Currently we only have Fairfax, Arlington and Washington DC. If you all like it, maybe we can add more.

Disclaimer: Don't buy a home solely based on this data. We also have a "Verify School" link. But ultimately if a school is crucial to your purchase, you need to call the district to verify that everything is up to date and nothing is changing.

Also let me know if you think anything is wrong.

Note this data IGNORES the agent school input field and is based solely on the county maps.


Thursday, October 13, 2011

Cell Mode Changes. Now Shows Favorites

I made some changes to the cell mode.

  1. Cleaner layout. Moving the search box to the bottom after a search.
  2. More clear how to search for Sold properties when you are out in the car.
  3. Added subdivision info on the results page
  4. See your saved favorites! You will first have to login on the front page of from your cell phone (Yeah I know not ideal) but you will only have to do it once. Then you can save stuff on your computer and when you go out in your car, you can see all of your favorites.

Up next, GPS based "Homes Near You" and "Open Houses Near you"

Anything else you want to see?